OUROBORoS
BLENDED SCOTCH WHISKY
CREATIVE BRIEF
Role:
BRANDING AND PACKAGING
TARGET DEMOGRAPHIC:
MATURE AUDIENCE, 21 YEARS OR OLDER
Objectives:
The Elixir For Eternal Fools
: a satirical facade
for modern liquid folly

Ouroboros, established in 1707, handcrafts fictitious blended scotch whisky. This series offers three flavors, expertly distilled and aged in oak casks for a minimum of three to fifteen years. The symbol of the ouroboros depicts a snake creating a circle by eating its own tail as the brand's main motif. Does the destruction of the one's self generate a new self identity?

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