Non-profit organization that wants to help narrow the “intention-action” gap by advocating for zero waste stores that minimize their product packaging and practice sustainable habits to help heal the oceans and coral reefs.
ISSUE: CORAL BLEACHING
Coral bleaching occurs when the corals get stressed and release zooxanthellae. When these algae are released, the corals lose their colors and look “bleach.” The corals also lose their main source of food which makes them weak and susceptible to diseases. With the right water conditions, the coral can recover. However, if this process takes too long the corals will die off.
OUR MISSION: HEALTHY REEFS
“We believe that healthy oceans start with the choice that we make on land. We want to encourage sustainable living habits through arts, education, and environmentally conscious consumerism in order to help conserve and grow our coral reefs.”
GOALS
1. Spread awareness on how “everyday” actions on land can affect the reefs in the oceans
2. Encourage individuals and communities to practice sustainable habits and living
3. Using art and education to spread interest on reefs and marine life
1. Zero waste stores 2. Arts, crafts and education 3. Volunteer hours, diver program supporting a good cause
INSPIRATION
PROPOSE ACTIONS:
1. ZERO WASTE KIOSK - modeled after “zero waste stores” - bring in your own containers, pay for the weight of just the item - items sold at kiosks: shampoos, soaps, etc. + profits earned goes to our diver program and community events
2. ART AND EDUCATION EVENT - interactive community project - art activities that promote the use of sustainable materials 3. DIVER PROGRAM - program that pays for scuba diving lessons/certificate in exchange for volunteer hours to: + data collection on coral reefs + help fragment and plant heat-resistant coral + clean up plastic and non-biodegradable materials in the sea
ADVERTISEMENT
These advertisements display photographs of bleached corals. The transparent tinted circles on top of the photo imitate the shape of the colon in our logo (RE:) and illustrate the natural hues of healthy and thriving corals.
RE: is the root prefix that connects these sustainable habits together. To reduce, reuse, repair, recycle, repurpose, and refuse. With conscious efforts these actions become everyday routines.
The word “color” is accented in green. This visual emphasis alludes to RE: Leaf Our Reef’s efforts to bring back color and vibrancy to our reefs.
Education and awareness are needed for thoughts to become actions. To reflect, respect, react, respond, recover, and reserve.
RE : COLOR OUR REEF
TRAVELING EVENT
RE: Color Our Reefs is an event that travels around different cities to spread awareness of coral bleaching and encourage life-long sustainable habits.
RE: Leaf Our Reef invites families, volunteers, and anyone who is passing by to participate in fun community activities and learn more about our oceans. This event include two main booths:
ART STATION
MOBLE ZERO WASTE STORE
TIN BOX DIORAMAS
ART STATION
_Reuse old tin boxes or container lids to create dioramas _Create collages from old magazines and recycled papers, or repurpose old knick-knacks like spare buttons, single shoe laces or old magnets _Display these hand-crafted dioramas on a bookshelf or attach an old magnet on the back to create a new magnet for the fridge
COMMUNITY CORAL SCULPTURE
ART STATION
_Use paper cut-outs of coral fragments to write a reflection, pledge, interesting facts or draw a picture _Attach fragment to the community coral garden and add “color” back into the reefs
COMMUNITY CORAL SCULPTURE
ART STATION
_Use paper cut-outs of coral fragments to write a reflection, pledge, interesting facts or draw a picture _Attach fragment to the community coral garden and add “color” back into the reefs
SUSTAINABILITY ON WHEELS
MOBLE ZERO WASTE STORE
_This vehicle simulates what a zero waste store would look like and how they operate _Participants can use their own bottles from home or there usable bottles that have been donated and cleaned by our volunteers _Refill station includes: shampoo, conditioner, body wash, moisturizer, hand sanitizer, and other eco-friendly/ reef-safe products
Reuse old tin boxes, food containers, lid caps, and other recyclable containers to create dioramas.
Reef structures can take decades or longer to form, yet corals are given as gifts in the form of jewelry or souvenirs. RE: Color Our Reef encourage participants to bring the magic of the oceans back home without harming our reefs.
DIGITAL PRESENCE
RE:Leaf Our Reef’s current social media presence includes: Instagram, Facebook, and Youtube. These accounts posts images of the reefs, shout outs to volunteers and donors, dates for events, news on environmental conservation efforts and more. The Youtube channel is mainly dedicated to their divers program. Videos include meeting the diving instructors, divers propagating heat resistant corals, and recounting volunteers’ experiences.
RE:LEAF OUR REEF WEBSITE
LOGO ITERATIONS
FINAL LOGO
The final logo is a combination of the letter arrangements in version #8 and the image from version #7. An additional circle was added on top of the original shape to create a colon.
LOGO INTERPRETATIONS
1. Coral / Coral Fragments =oceans/seas, community, working together in one space 2. Cycle / Infinity Symbol =water cycle, life cycle, the land and sea are intertwined OR Bleached Coral = the current issue affecting reefs
3. Leaf =land/trees, sustainability ANDHidden Fish = exploration and discovery, wonders of the ocean, life and movement 4. RE: = meaning “again and again,” cycle, sustainable habit form through repetition
5. RE:LEAF = play on the word “relief” or aid for our reefs AND “LEAF” = referring back to land/ trees and sustainability
LOGO ANIMATION
1. Screen is blue with a water texture. Seed increases in size.
2. The white shape from the seed and moves in a figure 8.
3. Green turns to brown. The tree bark grows up and out.
4. Leaves grow outward from the tree.
5. Leaf wiggles and falls off the tree. Leaf flies upward into a figure 8 motion.
6. Leaf covers up the tree. Leaf twists, turns, and distorts into a more abstract form.
7. Quick change: the tree changes into a coral. Leaf falls into place on the pictorial logo.
8. Pictorial logo moves to the left to reveal the letter forms which fade in from right to left.
9. The leaf turns into a fish. Fish’s eye opens, tail fin wags back and forth, bubbles fade in and upward. Full logo is revealed. Logo is held on screen for a few seconds.
10. Water rise from the bottom of the screen and fades the letterforms and white colored shapes.
11. As letterforms disappear, the coral turns into bubbles and rise upwards and fades out.
12. Fish swims to the top middle of the screen and goes off screen.
Thank You cards are formed and folded from a single sheet of recycled paper to reduce scraps. Intended to be sent to volunteers and donors as an expression of gratitude.
_Pull page 4 to the right to reveal a colorful coral reef hidden between pages 2 & 3
_ Page 5 & 6 are blank to write a personalized handwritten letter to a volunteer or donor _Thank you cards can be sealed with a sticker. Add a stamp, write the mailing address and send it without an envelope.
BUSINESS COLLATERAL
COLLATERAL
THANK YOU CARDS
Thank You cards are formed and folded from a single sheet of recycled paper to reduce scraps. Intended to be sent to volunteers and donors as an expression of gratitude.
_Pull page 4 to the right to reveal a colorful coral reef hidden between pages 2 & 3
_ Page 5 & 6 are blank to write a personalized handwritten letter to a volunteer or donor _Thank you cards can be sealed with a sticker. Add a stamp, write the mailing address and send it without an envelope.
