Welcome to my
design portfolio
I'm
Rachel J. Lim
Based in sunny Southern California, and earned my Bachelor’s degree in Education Science at UCI. Shifted gears, while riding the bus looking at poster ads and thinking to myself that someone got to look at colors for a living and that I would absolutely love to do that same.
Scooted my rear back to school to attend UCLA Extension program for Design Communication Arts. With a newfound confidence and a solid base on the basics of graphic design. I am currently looking forward to learning and developing my design skills in a professional setting as an in-house graphic designer or through client-based projects. While new to this career, I’m excited about what the future can hold.
If you are looking for a Hobbit hiking, amateur baker, with a passion for whimsically detail oriented designs with a bit of an edge. I look forward to working together with you on your next design project!
Scooted my rear back to school to attend UCLA Extension program for Design Communication Arts. With a newfound confidence and a solid base on the basics of graphic design. I am currently looking forward to learning and developing my design skills in a professional setting as an in-house graphic designer or through client-based projects. While new to this career, I’m excited about what the future can hold.
If you are looking for a Hobbit hiking, amateur baker, with a passion for whimsically detail oriented designs with a bit of an edge. I look forward to working together with you on your next design project!
Education
Design Communication Arts Certificate
/ UCLA Extension Program / Current
Bachelor’s Degree, Education Sciences
/ UC Irvine / 2013 - 2017
Curretly Learning
3D modeling through Blender and a bit of motion graphic with Adobe After Effects
Skills
Detailed Oriented
Visual Storytelling
Critical Thinking
Problem Solving
Creativity
Typography
Color Theory
Programs
Adobe Suite
/ Illustrator
/ Photoshop
/ Indesign
Language
English
Korean
Based In
Los Angeles, CA
United States
What is sunRAYLIM?
My favorite flowers are sunflowers + “Ray” is another nickname for Rachel + My family name = sunRayLim
A possible persona, or an opportunity to create a personal brand? Honestly, there are just a ridiculous amount of people with the name Rachel, and quite a handful of Rachel Lims out in the world. And the URL for my legal name was quite pricey. Thus, sunRayLim.
A possible persona, or an opportunity to create a personal brand? Honestly, there are just a ridiculous amount of people with the name Rachel, and quite a handful of Rachel Lims out in the world. And the URL for my legal name was quite pricey. Thus, sunRayLim.
about my design portfolio…
As Julie Andrews puts it, it's a collection of a few of my favorite things. A collage of my memories, experiences and the choices I make as a graphic designer. A lover of nature walking through a mindscape of schemas, an avid traveler seeking to envelop new inspirations, a silent storyteller communicating through brush strokes and light. There are quite a few puns scattered throughout my portfolio. But, what is life, if it doesn't have a bit of laughter?
It is a no-code website made from scratch with no previous knowledge of web design or coding (hopefully, I don’t get judged too hard for the mechanics and quality of my website ). It is not a perfect website and there are still a lot of improvements that could be made. But, through the process of fiddling, tinkering, and occasionally breaking a few things, I’ve learned a lot about my own design thinking and process.
It is a no-code website made from scratch with no previous knowledge of web design or coding (hopefully, I don’t get judged too hard for the mechanics and quality of my website ). It is not a perfect website and there are still a lot of improvements that could be made. But, through the process of fiddling, tinkering, and occasionally breaking a few things, I’ve learned a lot about my own design thinking and process.
Font CHoice for My logo...
Edited a version of Gugi, a Korean font. I learned my family's language later in life and one of the aspects of Hangul that I found interesting was the Eastern philosophy of how the vowels were formed and arranged. “ㆍ” represented the sky, “ㅡ” the earth, and “ㅣ” as humans. While, the original meaning of the letterforms does not translate with Latin letters. As a Korean-American this font is a funny amalgamation of both my cultural influences growing up. I also just liked the soft modern sci-fi quality of the font.
Why Sunflowers?
In our childhood home, there was this little dirt patch by one of the front windows that grew nothing. But, one day, what felt like out of nowhere, a sprout popped out from that lonely patch of dirt. Its stem grew taller and taller and an alien head sprouted from the top adorned with wide petals in my least favorite color from the Crayola box. It is a core childhood memory that has stuck with me since.
It may also just be because this flower holds a key ingredient in one of my favorite childhood treats. Sunflower seed covered in questionably low-quality chocolate with a thin candy-shell coating from the Asian market.
It may also just be because this flower holds a key ingredient in one of my favorite childhood treats. Sunflower seed covered in questionably low-quality chocolate with a thin candy-shell coating from the Asian market.
/ Graphic design
/ Packaging
/ Illustration
/ Branding
/ Surface design