CARAVAN PALACE
Chronologic: Music Album
CREATIVE BRIEF
PROJECT:
LP Album cover Refresh
Type:
Case Study
ROLE:
Illustration & Graphics
Objectives:
Swinging The Clock Back
: Stepping back in time
for design inspiration

Creating a new album cover for an existing band, Caravan Palace. This French electro-swing band combines jazz and swing elements with modern beats to form nostalgic dream-like music. The refresh design plays off the name of their existing album, Chronologic.

“Chrono” = time and “logic” = the mind?

CARAVAN PALACE
Chronologic: Music Album
CREATIVE BRIEF
PROJECT:
LP Album cover Refresh
Type:
Case Study
ROLE:
Illustration & Graphics
Objectives:
Process / Band Info
Album Cover Refresh
Swinging The Clock Back

Creating a new album cover for an existing band, Caravan Place. This French electro-swing band combines jazz and swing elements with modern beats to form nostalgic dream-like music. The refresh design plays off the name of their existing album, Chronologic. “Chrono” = time and “logic” = mind.

Band:
Caravan Palace
Album Name:
Chronologic
Release Date:
August 30th, 2019
Original Cover:* annotations
01. Cool Cover! _ [ Love the Original LP ]
02. Erosion _ [ Craters, meteor ]
03. Iron Giant [ character ] Inspo?
04. Classic Bust but subject is futuristic
05. Marble _ [ durable, “living stone” ]
06. Doric Column _ [ ancient greece ]
01. Band Information
initial sketches

This refresh design plays off the name of their album, Chronologic. “Chrono-” which refers to time.

Inspired by a friend’s wrist watch that had a cartoon design in the middle of the clock dials. The hands of the watch were the arms of the cartoon character.

Caravan Palace has a robot character that is incorporated into their covers and music videos. This redesign will incorporate Caravan Palace’s mascot with an vintage watch for the LP refresh.

02. Thought process
Info
Electro Swing
   1930’s to 1945’s
   Modern vs. Old
   Dichotomy
Jazz
   Upbeat
   Instruments
   Dance
Time
Chrono
Time travel
Watches
   Hands
   Gears and cogs
Mood
Nostalgic
Dreams
Memories
Lost
Vintage
Dazed
Quirky
Neon Signs
Attention
   Light
   Bright
   Fun
Night time
Noble gases
Robot
Main logo
   Icon character
Metal
Machines
Nuts and bolts
Rust
Scratches
Self-operating
Caravan
Vehicle
Travel
Movement
Motion
Recreation
03. Brainstorm
Inspiration:* annotations
_01. Stars _night _fireflies/ _02. Moon _Craters _light/ _03. celebration _Party _dance/ _04.Glitter/ _05. Watch _time/ _06. Memories _photos/ _07. Gramophone _music/ _08. _Cement
04. Mood Board
Rough drafts:* annotations
01. Use Typeface & Effect
     _ [ Playing with letter placement and scale ]
02. Overall Layout [ for the front cover ] _ [ Clock face ]
03. Too Cartoony? _ [ Letters superimposed on robot’s face ]
04 Try to Incorporate [ This type pattern ] into [ The refresh ] album
05. Iterations
Final cover Sketch:* annotations
01. [ Sketching out Different ] Swing poses
02. This direction [ option #2: use the text pattern from the 4th rough draft for the back cover ] : [ option #1 back cover is a the back strap and buck of the wrist watch ]
    Iterations (cont.)
Final Rough Draft:* annotations
01. Title of Album = #'s on clock _band name at 9 o'clock
02. Drawing made in Illustrator
    Iterations (cont.)
Typography:
Color Palette:

HEX:
ED9D45

R:237
G:157
B:69

C:5
M:44
Y:83
K:0

HEX:
1D1A1B

R:29
G:26
B:27

C:71
M:68
Y:64
K:78

HEX:
231F20

R:35
G:31
B:32

C:70
M:67
Y:64
K:74

HEX:
606060

R:96
G:96
B:96

C:61
M:53
Y:52
K:24

HEX:
C1C1C1

R:193
G:193
B:193

C:24
M:19
Y:20
K:0
Final Process:
Line Drawing
Flat Color
Shaded
Final Album Cover Process
* annotations:_Top:Down_Left:Right
[ back cover: ] _funky barcode _time is always moving _Inline [ typeface ] ---> Like [ a ] Neon Sign _Time & Mind _Clocks _Old Movie Theater typeface [ for song names ]
[ front cover: ] _Wrist watch _nostalgic _”vintage" _tick-tock tick-tock _movement _mascot _swing pose _hand of the watch & Robot _moon _nuts & bolts, metal/rust texture ---> wear & tear=Loved?/used frequently _low opacity, dream-like, memories
Mock:Up
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