Guardian of the Galaxy

portfolio 202X

From Poster to Merch

: All IP rides have gift shop at the end

Guardians of the Galaxy

_Vol. 3: Movie

CREATIVE BRIEF

PROJECT:

Movie posters

Type:

Case Study

ROLE:

Illustration & Graphics

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sunraylim.com

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PORT
FOLIO

202X

Originally a case study to produce a movie poster in a specific design style from the past. In this case, three illustrative posters for the Guardians of the Galaxy: Vol. 3 in the style of Art Deco due to the visual design parallels between the genre of science-fiction and this popular 20's design style. Turned to a more appropriate design for potential merchandise for the movie

Objectives:

Illustration

" Movie Poster "

Process

Version # 1

Depicts the beginning of the movie, which shows Rocket and his past friends. The protagonist is trapped in a cage as these animals are used for scientific experiments.

color palette_Left:Right

/1._HEX:00253b _RGB:0,37,59 _CMYK:98,78,50,56 /2._HEX:004a76 _RGB:0,74,118 _CMYK:100,74,31,14 /3._HEX:0093eb _RGB:0,147,235 _CMYK:74,34,0,0 /4._HEX:33a9ef _RGB:51,169,239 _CMYK:66,20,0,0
/5._HEX:66bef3 _RGB:102,190,243 _CMYK:53,10,0,0 /6._HEX:99d4f7 _RGB:153,212,247 _CMYK:36,4,0,0

Version # 2

Shows a traumatic flashback from Rocket’s past. A young Rocket witnesses the true goals of the High Evolutionary. The antagonist looms over his creations and failures in order to create the “perfect species.”

color palette_Left:Right

/1._HEX:37d09a _RGB:55,208,154 _CMYK:65,0,55,0 /2._HEX:19463f _RGB:25,70,63 _CMYK:85,50,67,47 /3._HEX:a54e3b _RGB:165,78,59 _CMYK:25,77,80,16 /4._HEX:6c3b34 _RGB:108,59,52 _CMYK:40,74,70,41
/5._HEX:463a6a _RGB:70,58,106 _CMYK:83,86,31,18 /6._HEX:160d1d _RGB:22,13,29 _CMYK:78,77,57,76 /7._HEX:7d5820 _RGB:125,88,32 _CMYK:40,59,100,30 /8._HEX:4a2e06 _RGB:74,46,6 _CMYK:49,67,92,61

Version # 3

In the present, Rocket's current friend travels to save Rocket from the grasp of the High Evolutionary.

color palette_Left:Right

/1._HEX:0093eb _RGB:0,147,235 _CMYK:74,34,0,0 /2._HEX:f2c417 _RGB:242,196,23 _CMYK:6,21,99,0 /3._HEX:ea6f33 _RGB:234,111,51 _CMYK:4,70,91,0.09 /4._HEX:528e47 _RGB:82,142,71 _CMYK:72,24,94,8
/5._HEX:d11533 _RGB:209,21,51 _CMYK:11,100,86,2

Process

Inspirations:

Art Deco ARTWORKS

Design Characteristics

Symmetrical

Strong Diagonal Lines

Exaggerated Perspective

Geometric Shapes/ Forms

Metallic Colors/ Gradients:

Gold, Chrome

Industrial Motifs:

Trains, Ships, Cities

Travel & Transportation

San_Serif Typeface

(1) A. M. Cassandre, Normandie, 1935. (2) Heinz Schulz-Neudamm, Poster for Metropolis, 1926.
(3) A. M. Cassandre, Nord Express, 1927. (4) Rene Paul Chambellan, Art Deco Relief, Around 1920’s

Word Association:

Art_Deco
Geometric
Rectangles
Lines
Straight
Perspective
Sleek
Clean

edge
Panels
Angles
Metallic
Chrome
Gold
Futuristic
Sci_Fi

Alien
Technology
Advancements
Innovation
Space
Spaceships
Planets
Stars

Potential typeface:

Selections

___ Lunatix

___ Orbitron

___ Anisette Std

___ Acme Gothic

___ Condor Bold

___ Pinot Grigio Modern

Initial sketches:

Art Deco Posters

Objectives:

Illustration

" Movie Poster "

Process

Final note:

Due to the high stylization of these posters and the absence of a “billing block.” This poster would not be intended to be used as a traditional movie poster, seen in theaters or on billboards. Instead it could be used for merchandise such as a front cover of children’s notebooks, postcards, keychain or a badge on the front of a sweater.