Guardian of the Galaxy

Guardians of the Galaxy

_Vol. 3: Movie

CREATIVE BRIEF

PROJECT:

Movie posters

Type:

Case Study

ROLE:

Illustration & Graphics

Objectives:

Illustration

Movie Poster

From Poster to Merch

: All IP rides have gift shop
at the end

Originally a case study to produce a movie poster in a specific design style from the past. In this case, three illustrative posters for the Guardians of the Galaxy: Vol. 3 in the style of Art Deco due to the visual design parallels between the genre of science-fiction and this popular 20's design style. Turned to a more appropriate design for potential merchandise for the movie

Inspirations:

Art Deco ARTWORKS

Design Characteristics

Symmetrical

Strong Diagonal Lines

Exaggerated Perspective

Geometric Shapes/ Forms

Metallic Colors/ Gradients:

Gold, Chrome

Industrial Motifs:

Trains, Ships, Cities

Travel & Transportation

San_Serif Typeface

(1) A. M. Cassandre, Normandie, 1935. (2) Heinz Schulz-Neudamm, Poster for Metropolis, 1926. (3) A. M. Cassandre, Nord Express, 1927. (4) Rene Paul Chambellan, Art Deco Relief, Around 1920’s

Word Association:

Art_Deco
Geometric
Rectangles
Lines
Straight
Perspective
Sleek
Clean

edge
Panels
Angles
Metallic
Chrome
Gold
Futuristic
Sci_Fi

Alien
Technology
Advancements
Innovation
Space
Spaceships
Planets
Stars

Potential typeface:

Selections

___ Lunatix

___ Orbitron

___ Anisette Std

___ Acme Gothic

___ Condor Bold

___ Pinot Grigio Modern

Initial sketches:

Art Deco Posters

Thought Process:

The Guardian of the Galaxy is a superhero science-fiction movie. Within this genre, there are a lot of design parallels between the visual styles of science-fiction and Art Deco. From the use of smooth straight lines, with a combination of hard and curved edges in the spaceship design and control hub interfaces. As well as, A fictional society of gold humanoid beings that have similar design elements to Art Deco’s sleek sculptures and strong diagonal interior styles.

Version # 1

color palette: Left to Right

/1._HEX:00253b _RGB:0,37,59 _CMYK:98,78,50,56 /2._HEX:004a76 _RGB:0,74,118 _CMYK:100,74,31,14
/3._HEX:0093eb _RGB:0,147,235 _CMYK:74,34,0,0 /4._HEX:33a9ef _RGB:51,169,239 _CMYK:66,20,0,0
/5._HEX:66bef3 _RGB:102,190,243 _CMYK:53,10,0,0 /6._HEX:99d4f7 _RGB:153,212,247 _CMYK:36,4,0,0

89P13_Rocket: Racoon

Past: Locked in cage

89A95_Teefs: Walrus

89Q12_Lylla: Otter

89L06_Floor: Rabbit

High Evolutionary Planets

_Sovereign _Counter-Earth
_Orgocorp HQ

Antagonist

Protagonist

Failed Experiments

Flashback

Younger Rocket’s Memory

Version # 2

color palette: Left to Right

/1._HEX:37d09a _RGB:55,208,154 _CMYK:65,0,55,0 /2._HEX:19463f _RGB:25,70,63 _CMYK:85,50,67,47
/3._HEX:a54e3b _RGB:165,78,59 _CMYK:25,77,80,16 /4._HEX:6c3b34 _RGB:108,59,52 _CMYK:40,74,70,41
/5._HEX:463a6a _RGB:70,58,106 _CMYK:83,86,31,18 /6._HEX:160d1d _RGB:22,13,29 _CMYK:78,77,57,76
/7._HEX:7d5820 _RGB:125,88,32 _CMYK:40,59,100,30 /8._HEX:4a2e06 _RGB:74,46,6 _CMYK:49,67,92,61

Version # 3

color palette: Left to Right

/1._HEX:0093eb _RGB:0,147,235 _CMYK:74,34,0,0 /2._HEX:f2c417 _RGB:242,196,23 _CMYK:6,21,99,0
/3._HEX:ea6f33 _RGB:234,111,51 _CMYK:4,70,91,0.09 /4._HEX:528e47 _RGB:82,142,71 _CMYK:72,24,94,8
/5._HEX:d11533 _RGB:209,21,51 _CMYK:11,100,86,2

Genetic & Cybernetic

enhancements

Bowie_Spaceship

View from Ship’s Window

The Guardians

of the Galaxy & Gamora

Version #1

FINAL VERSION

Version #3

Final note:

Due to the high stylization of these posters and the absence of a “billing block.” This poster would not be intended to be used as a traditional movie poster, seen in theaters or on billboards. Instead it could be used for merchandise such as a front cover of children’s notebooks, postcards, keychain or a badge on the front of a sweater.